B2b Content Data Video Firmographic Data Platform
- » » Casted adds firmographic data to its B2B video and podcast platform Casted adds firmographic data to its B2B video and podcast platform Casted Insights aims to provide a holistic view of audiences rather than vanity metrics on content consumption. Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together with intent metrics. The aim is to offer data that is ... [Read More]

Source: martech.org

Linkedin Tommy Shek Linkedin Publishing Marketing B2b Content
- LinkedIn is one of the most popular social networking sites in the world, and is widely used by professionals for business-related purposes. The Many Benefits of LinkedIn Publishing for B2B Marketing As a business that engages in B2B marketing, you may be wondering if using LinkedIn publishing is right for you. After all, with so many social networking sites available, it can be difficult to know which ones are worth your time and effort explains Tommy Shek . However, LinkedIn is one platform ... [Read More]

Media Pr Placements Company Business B2b
- Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising is expensive and supply chain issues, looming inflation and the ongoing global pandemic increase pressure to secure new business. Public relations is a cost-friendly, highly effective strategy for generating inbound leads and boosting sales. Here are five reasons B2B media relations and press-coverage strategies for your company should always be part of your ... [Read More]

Marketing Strategy Marketing Strategy Business Businesses Brand
- A marketing strategy is a plan of action that businesses use to promote and sell their products or services. The main goal of a marketing strategy is to boost brand awareness and sales, there are many different marketing strategies that businesses can use to achieve these goals. Some common strategies include online advertising, social media marketing, and email marketing. How to Use a Marketing Strategy There are many different marketing strategies that businesses can use to improve their ... [Read More]

Source: canddi.com

Email Marketing Emails Mass Campaign Campaigns
- Over the past few years, we've heard conflicting opinions about the success of mass email marketing. Many marketers believe it's an obsolete tactic and prefer social media to increase brand awareness and customer base. Is this, however, the case? Is mass email marketing a thing of the past? The short answer is no. So what lies behind its power, and how can you use mass email marketing as an effective strategy to grow your business and acquire more happy customers? Let's start by understanding ... [Read More]

Source: learn.g2.com